Yves Saint Laurent — Kiss & Blush
Activation
PLAY THE GAME.
DOUBLE DARE.
Introducing Kiss & Blush: a portable product with a range of pop colors that allows you to instantly play with all facets of your personality. With K&B, the YSL girl is ready to take on any challenge, daring to DOUBLE DARE.
Our activation showcases Kiss & Blush within casual games accessible via a web app. Here, you can take on challenges, solo or with friends, through mini-games that encourage you to “dare” everything:
- Truth or Dare
- Hide & Seek
- Spin the Bottle
- Have You Ever
web app demo
film
Our film is a gameplay-like video that alternates between shots of the web app interface and beauty shots. Kiss & Blush is the central object of each “challenge”: each of these challenges highlights the name and color of the K&B shades.
moodtape
credits
Creative Director
Marie Jourdren
Art Directors
Pauline Ferrari, Lucie Brette, Sébastien Pichet
Agency
Mazarine
