Yves Saint Laurent — Touche Éclat

Yves Saint Laurent — Touche éclat
Activation

NO COMPROMISE.
LIGHT-ON-DEMAND.

Discover the power of light that’s cool, magical, and sexy, allowing you to live life to the full without bearing the consequences.

At the core of this activation is the film About Last Night. The central theme cleverly integrates the iconic Touche Éclat actions — click and apply — into the narrative as metaphoric functions:
• The click brings the memories of the night into the light,
• The application erases the traces of these memories in a single gesture.

synopsis

In the restrooms of an alternative Berlin club (e.g., Wilde Renate), a sliver of daylight filters through a vent. Edie stands in front of a mirror. On the edge of the sink, her bag’s contents are scattered: the cushion, her smartphone, unlocked, showing 7:32 AM. She holds the Touche Éclat brush, swiping through videos from her evening.

She clicks the Touche Éclat. Simultaneously, a video starts on her smartphone.

[Flashback: immersion into the night through the phone’s screen]
In one of the club’s many small rooms, Edie walks past a man. He notices her (the pace quickens), they search for each other, he pins her against a wall, she turns the tables and dominates him, he is now at her mercy. She brushes past him, licks his neck, and leaves.

[Back to the mirror]
She applies Touche Éclat to her face, and the video is immediately deleted from the smartphone, as if the application gesture erased that memory. Another click on the Touche Éclat: an image of a trio embracing appears on the smartphone screen. The image comes to life.

[Flashback: immersion into the night via the phone’s screen]
On the dance floor, the rhythm speeds up and slows down like heartbeats. Edie and one of her friends dance opposite three men, champagne sprays, flirtatious games.

[Back to the mirror]
She applies Touche Éclat to her face, the video is immediately deleted. She opens the cushion and flips it over. On the screen, a huge tag on the wall of one of the club’s rooms. The image comes to life.

[Flashback: immersion into the night via the phone’s screen]
A crowded room. A couch with young people tripping out. Spray paint cans lie on the floor among glasses and cigarettes. Edie heads towards the couch, grabs a spray can on the way. She tags @WTF25RAVE on the wall.

[Back to the mirror]
She finishes applying the Touche Éclat cushion, which deletes the last video from the phone. With the traces of the night gone, Edie picks up her belongings from the sink edge.

She opens the restroom door, crosses the hallway, and exits, radiant. Daylight whitens the screen.

MOODBOARDS

moodtape

spin-off synopsis — #ABOUTLASTNIGHT

Scene 1 spin-off: Seduction

Edie and the man in the restrooms of Wilde Renate, their glasses set on the ground. They alternately smoke cigarettes while facing each other against a wall, sitting on the toilet in a provocative position, kissing, and then bursting out of the restrooms laughing.

Scene 2 spin-off: Flirtatious Games

Edie and her friend dance with a Magnum of Champagne wedged between them, making men drink from the bottle while laughing.

Scene 3 spin-off: Tag

Edie picks up more spray cans and paint tubes and distributes them around. They all engage in a sensual battle of decadent body painting on the dance floor. Some are seen tagging “WTF”, “25”, and symbols on the faces of those slumped over, sleeping on the couches.

credits

Creative Director
Marie Jourdren

Art Directors
Pauline Ferrari, Lucie Brette, Sébastien Pichet

Agency
Mazarine