Yves Saint Laurent — Vernis à lèvres
Activation
Yves Saint Laurent — Vernis à lèvres
Activation
NO COMPROMISE. Have it all.
Vernis à lèvres combines a liquid texture with extreme shine, vibrant colors, and unmatched durability for an extraordinary experience that accepts NO limits.
NO MORE DON’TS.
To showcase Vernis à Lèvres, we propose an activation centered around a social fueled film titled #DEFYMYLIPSTO.
Concept: A continuous one-minute single shot features our brand ambassador directly facing the camera in a portrait setting. She applies Vernis à Lèvres, then takes on a series of challenges submitted by online users. From headbanging to sucking on a popsicle, kissing, or eating a hotdog, the lipstick remains flawless. Each challenge is captioned with the name of its author on social media, creating a direct and engaging connection.
social fueled film — MOODBOARDS
BONUS FILM
POS
Enhanced product discovery: experience the power of Vernis à Lèvres with a personalized application by a beauty advisor.
Defy your lips using an interactive one-way mirror connected to the Vernis à Lèvres display: when a customer picks up one of the Vernis à Lèvres, a video overlays onto their reflection in the mirror, incorporating visual effects and a challenge from the film tailored to each color in the range.
This interactive experience also includes a sharable profile video, allowing the user to showcase their daring new look.
credits
Creative Director
Marie Jourdren
Art Directors
Pauline Ferrari, Lucie Brette, Sébastien Pichet
Agency
Mazarine
