CHANEL – Marie Jourdren

CHANEL — Global Digital Communication

CLIENT. CHANEL — 2011-2016

ROLE. CREATIVE DIRECTOR & ART DIRECTOR

CONTEXT.

Six years working with Chanel — from the inside, at agency level, on the digital expression of one of the most controlled brand identities in the world. Every pixel, every crop, every transition scrutinised against a century of visual heritage. The challenge was to serve the Chanel codes so precisely that the digital experience felt as considered as the boutique, the runway, or the packaging.

APPROACH.

I led the creative direction and the art direction of a wide range of digital projects: the redesign of the Chanel Fashion and Corporate websites, the design and production of precollection and special event minisites, the development of the broader digital communication ecosystem, and the supervision of product shootings for digital — working closely with the Chanel studio team to ensure that every image met the brand’s standards on screen as rigorously as in print.

WORK.

Six years of continuous collaboration. Website redesigns (Fashion + Corporate). Minisites for precollections and events. Product shooting art direction for digital. Communication ecosystem strategy. R&D for skincare digital projects.