I led the creative direction across the full scope of Carven’s digital transformation. Starting from scratch: building the brand platform that would translate Guillaume Henry’s vision into a digital language; redesigning carven.com as the house’s first e-commerce site — conceived less as a shop and more as a magazine you flip through; defining the social media strategy, editorial charter and content calendar; and producing digital capsules for each precollection and seasonal campaign. Everything was done in close collaboration with Henry and his studio team — making sure the screen felt as effortless as the clothes.