Nan Supreme Pro – Marie Jourdren

NAN Supreme Pro / Synergy Master

IMMERSIVE GAME EXPERIENCE / MEDICAL CONGRESS ACTIVATION — 2024

CLIENT. NESTLÉ

ROLE. CREATIVE & ART DIRECTION

CONTEXT.

NAN Supreme Pro is Nestlé’s most advanced infant formula — the first to combine 6 HMOs with the probiotic B. Infantis in a synergistic interaction. The science is genuinely new. The audience — pediatricians at an international congress — is brilliant but short on time, tired of slides, and surrounded by competitor stands. The brief: make the science understood, make it memorable, and make it something they actually want to do.

APPROACH.

I turned the product’s mechanism of action into an arcade game. Two players, face to face. Six physical buzzer buttons on each side — each one mapped to a real HMO component. Hit the button when it lights up and the corresponding HMO drifts toward B. Infantis on the screen. Catch all six types in a row and you trigger the Synergy Super Bonus. You learn the formulation by playing it.

Behind the table, a three-sided LED wall broadcasts the same game in a completely different register. The schematic UI becomes a living world of gut flora — coral-pink textures, golden B. Infantis molecules, luminous particles — evolving in real time with the players’ performance. The table teaches through action. The wall teaches through wonder.

WORK.

Game concept, narrative design and rules. Game UI/UX. Real-time 3D environment for the LED wall, synchronized with gameplay data. Custom arcade table design. Booth scenography, brand integration.

GAMEPLAY — DUAL PLAYER UI.