Marie Jourdren is an award-winning creative director with 20 years of experience. She has worked for renowned digital communication agencies (BETC, Mazarine) and as art/creative director with some of the world’s leading luxury brands (Chanel, Prada, Bottega Veneta, Richemont group, Kering group, Coty).
Antoine Cardon is a seasoned entrepreneur and innovation pioneer with over two decades of wide-ranging experience in media and entertainment. He has led digital transformations across multiple industries and is skilled in leading cross-functional teams. Antoine has managed fundraisings and established collaborations with global industry leaders such as Sony and Twentieth Century Studios.
Over the past years, Marie and Antoine have forged their duo and developed a growing interest in immersive storytelling – particularly American and British immersive theater – and explored new technologies with a common thread: blurring the boundaries between genres. At DVGroup and then EL-GABAL, they have developed projects that engaged audiences emotionally and physically and gained a solid understanding of combining cutting-edge technologies, scenography (real and virtual), emotions, and non-linear/multi-sensory storytelling to transport people into new worlds.
Together, Marie and Antoine have written, directed, and produced several award-winning immersive original works that have toured international art venues and festivals (Cannes Film Festival, Venice International Film Festival, Geneva International Film Festival, New York Future of Storytelling, Phi Center…).
Their philosophy: create stories that feel like a movie, play like a game, and are as immersive as a theme park.
Marie Jourdren is an award-winning creative director. Within top communications agencies (BETC, Mazarine), she has worked with some of the world’s leading luxury brands (Chanel, Prada, Coty, Bottega Veneta, Richemont group, Kering group). She has also collaborated with renowned artists and creatives such as Jean-Charles de Castelbajac, Guillaume Henri, PJ Harvey, Mat Collishaw and Giampiero Bodino.
Over the past years, Marie has developed a growing interest in immersive storytelling and explored new technologies with a thread: blurring the boundaries between genres. She has developed projects that engage audiences emotionally and physically. She has gained a solid understanding of combining cutting-edge technologies, scenography (both real and virtual), emotions, and non-linear/multi-sensory storytelling to transport people into new worlds.
Marie has written and directed several award-winning projects that have toured international art venues and festivals (Cannes Film Festival, Venice International Film Festival, Geneva International Film Festival, New York Future of Storytelling, Phi Center…).
She won the Innovation in Storytelling Prize (Future of Storytelling / NYC) in 2018, and the Breakthroughs in Storytelling Award (Columbia Digital Storytelling Lab / NYC) in 2019.
Marie Jourdren is an award-winning creative director with 20 years of experience. She has worked for renowned digital communication agencies (BETC, Mazarine) and as art/creative director with some of the world’s leading luxury brands (Chanel, Prada, Bottega Veneta, Richemont group, Kering group, Coty).
Over the past years, Marie has developed a growing interest in immersive storytelling – particularly American and British immersive theater – and explored new technologies with a common thread: blurring the boundaries between genres. At DVGroup and then EL-GABAL, she has developed projects that engaged audiences emotionally and physically and gained a solid understanding of combining cutting-edge technologies, scenography (real and virtual), emotions, and non-linear/multi-sensory storytelling to transport people into new worlds.
Marie has written, directed and produced several award-winning immersive original works that have toured international art venues and festivals (Cannes Film Festival, Venice International Film Festival, Geneva International Film Festival, New York Future of Storytelling, Phi Center…).
Her philosophy: create stories that feel like a movie, play like a game, and are as immersive as a theme park.
