Carven is back in the spotlight with couturier Guillaume Henry. Instilling the spirit of “street couture”, Carven aims to “dress the everyday life with splendor and poetry”. Strongly inspired by the Nouvelle Vague movement, Guillaume Henry’s designs reflect values such as freshness, intelligence, anti-snobbery, and spontaneity. The Carven woman is an actress who directs her own life, while the Carven man is a natural, poetically gauche elegance. 

Once we had established the new brand platform, we worked with Guillaume Henry and his team to create the House’s first e-commerce site (like a magazine you flip through), rethink the social media strategy, and develop brand content to promote the collections.