EL-GABAL – Marie Jourdren

EL-GABAL

BRAND IDENTITY & DESIGN SYSTEMS — 2021

ROLE. ART DIRECTION & DESIGN

CONTEXT.

EL-GABAL is a production studio I co-founded with Antoine Cardon, specialising in immersive stories and experiences at the intersection of art, technology, and live performance. The studio needed a brand identity that could speak to two very different audiences: contemporary artists and cultural institutions on one hand, and luxury brands and tech partners on the other.

APPROACH.

I designed the complete brand identity — logo, visual system, and campaign key visuals — along with the website, prospection decks, and fundraising deck. The visual language is dark, cinematic, and unapologetically high-end — built to stand alongside the artists and brands we work with.

WORK.

Logo and visual system. Campaign key visuals. Website design. Prospection decks positioning seven service verticals with bespoke visuals and client-facing messaging. Fundraising deck. Brand codes: black, cyan accent, cinematic imagery, bold condensed typography.