PRADA — Candy – Marie Jourdren

PRADA — Candy Playground
Activation

We introduced the Candy Playground concept to rejuvenate the Prada Candy brand. This concept features fragrances from the Candy collection within a whimsical, surreal setting.

The design incorporates vibrant, ultra-pop visuals inspired by beauty and makeup, drawing parallels with marble games (like pinball), amusement parks, candy dispensers, and Goldberg machines.

MOODBOARDS

POS — Instore installation, enhanced version

• Outstanding experience in boutiques with entertainment and gifts
• A graphical installation to highlight Candy codes.
• Sales triggered with olfaction and gifting.

The Candy Playground concept is designed as an installation, an interactive path where each action triggers another. It’s an instant-win game: you play, you win. Prizes range from miniature perfumes to gifts such as samples, scented bracelets, creams, or Prada-branded marbles.

Participants are invited to embark on a journey through the heart of the Prada Candy universe, with a special emphasis on the Prada Candy Gloss theme. This journey unfolds through various physical (mechanical) animations, but also through digital screens, adding a digital dimension that also brings in a surreal aspect.

POS — Instore installation, light version

Totem of screens on which we divide the Candy Playground into several scenes.

On the first screen facing them, the user enters their information. Once entered, an animation prompts them to turn the dial.

An animation starts on one screen and continues on the next, and so on, inviting the user to walk around this totem. The screens light up sequentially to indicate the path to follow.

At the end of the animation, the user faces a hatch that opens. Inside, a gift.

POS — Instore installation, light LIGHT version

A screen is available at the point of sale.

On this screen, the user can choose to play one of the four games from the Candy Playground developed for digital use. They enter their data and turn the dial to trigger the animation.

Each game explores one of the worlds of the four Prada Candy fragrances.

At the end of the animation, they find out if they have won. They collect their prize from the B.A.

hero film

The film features excerpts from the games developed for the Candy Playground, rendered in 3D. A journey into the heart of the Prada Candy universe.

.com — digital assets

Game module on prada.com

Users can play the four games from the Candy Playground. Each game explores one of the worlds of the Prada Candy fragrances. It’s also an instant win. They win a sample and enter their information to receive it.

A shopping link redirects to the Prada Candy Gloss product page.

INSPIRATION

social media

• Instagram :
Excerpt from the digital video games. The shopping link redirects to the Prada Candy Gloss product page.

• Youtube :
Interactive video in which the Candy Playground is divided into scenes. The viewer must click at the right moment to continue the film. For example, the marble passes through the forest of lollipops and reaches the neon ladder. If the viewer clicks at the wrong moment, the marble falls, and they lose. If the viewer clicks at the right moment, the marble races down the ladder and continues its journey. The viewer then wins a digital token that invites them to play in-store.