Prada Poetics of Perfume – Marie Jourdren

Poetics of Perfume

DIGITAL CAPSULE / BRAND CONTENT — 2016

CLIENT. PRADA

ROLE. CREATIVE DIRECTOR

CONTEXT.

Prada wanted to reaffirm its expertise in perfume through a statement. Something that would position Les Infusions de Prada as a collection with an intellectual and poetic depth beyond the usual fragrance codes.

APPROACH.

I proposed a digital manifesto: Poetics of Perfume — a playful, evocative capsule exploring the collection through four conceptual themes: Inside comes Outside, Poetry of Contradiction, Repressed Memories, and Hybrid. Each theme was translated into a visual and poetic piece combining motion design, art direction, and editorial content — designed for the Prada digital ecosystem.

WORK.

A digital capsule published on prada.com. A series of brand content pieces exploring four conceptual themes.

DIGITAL CAPSULE.

CREATIVE DIRECTION. MARIE JOURDREN
AGENCY. MAZARINE

MUSIC

PHILIP GLASS

CIRCUS DIRECTION

TILDE BJÖSFORS (CIRKÜS CIRKÖK)

VISUAL DESIGN

MAT COLLISHAW

LIBRETTO

DAVID HENRY HWANG, AFTER ROBERT LAX

SET DESIGN

CHRISTIAN FRIEDLÄNDER

SET CREATIVE AND TECH CONSULTING

MARIE JOURDREN

PRODUCTION

PONT-NEUF

Marie Jourdren

Marie Jourdren

ANTOINE CARDON

Marie Jourdren

ANTOINE CARDON