I conceived and led the creative direction of the Candy Playground — an in-store installation designed as an interactive journey where every action triggers the next. Part mechanical, part digital, part surreal: visitors play, explore, and win. It’s an instant-win game dressed as a Prada experience — miniature perfumes, scented bracelets, samples, Prada-branded marbles. Each step layers physical animation with digital screens, adding a surreal dimension to the Candy codes and turning a fragrance counter into a playground.