Marie Jourdren
Creative Director
Luxury. Culture/Art. Experiences.

Marie Jourdren
Creative Director

Luxury. Culture/Art. Experience.

Toward Next-Gen Content: The Multiverse Tale

STRATEGIC WHITE PAPER – 2021

CLIENT.     TAICCA (TAIWAN CREATIVE CONTENT AGENCY)

ROLE.     CO-AUTHOR, RESEARCH & STRATEGY

CONTEXT.

In 2021, TAICCA — Taiwan’s national agency for creative content — sought a strategic vision for positioning the island as a global leader in next-generation immersive content. With Taiwan’s unique ecosystem of hardware manufacturers (TSMC, HTC, Foxconn, ASUS), 5G infrastructure, and growing creative industries, the opportunity was to use content as the Trojan horse that would federate the entire tech ecosystem around the emerging spatial internet.

APPROACH.

With Antoine Cardon, I co-authored a comprehensive white paper mapping the convergence of six forces reshaping content: the rise of digital doubles, virtual socialisation, cloud computing, 5G, generative AI, and spatial internet as a cultural platform. The document spans market analysis, technology forecasting, economic modelling, and a concrete roadmap — from a VIP demo using Bedlam to a full content creation platform (GAIA) designed to industrialise immersive storytelling. I led the research, wrote the strategic narrative, and designed the document. The ambition: convince Taiwan’s industry leaders that content is not a byproduct of technology — it is the reason technology gets built.

WORK.

A strategic white paper covering: virtualisation trends, the economics of virtual goods ($50B annually), the 5G revolution and edge computing, spatial internet as the next cultural shift, and a phased roadmap for Taiwan — from demo to platform to ecosystem. Presented to TAICCA leadership and Taiwan’s tech industry executives.

CO-AUTHORS. MARIE JOURDREN & ANTOINE CARDON

MUSIC

PHILIP GLASS

CIRCUS DIRECTION

TILDE BJÖSFORS (CIRKÜS CIRKÖK)

VISUAL DESIGN

MAT COLLISHAW

LIBRETTO

DAVID HENRY HWANG, AFTER ROBERT LAX

SET DESIGN

CHRISTIAN FRIEDLÄNDER

SET CREATIVE AND TECH CONSULTING

MARIE JOURDREN

PRODUCTION

PONT-NEUF